Digital Marketing Course

Digital Marketing Course

First of all What is Marketing?
therefore What is Digital Marketing?
Also Understanding Marketing Process
Hence Why Digital Marketing Wins Over Traditional Marketing ?
Most of all Understanding Digital Marketing Process
Also Increasing Visibility
Therefore What is visibility?
Also Types of visibility
Hence Examples of visibility
Visitors Engagement
Most of all Bringing Targeted Traffic
Finally Converting Traffic into Leads
Retention
Finally Performance Evaluation
First of all Understanding Internet
Therefore Difference between Internet & web
Also Understanding websites
In addition What is web server & web hosting
Also Different types of web servers
And Different types of websites
In addition Planning & Conceptualising a Website
Most of all Booking a domain name & web hosting
Because Adding domain name to web Server
And Adding webpages & content
Also Adding Plugins
First of all What is email marketing?
Therefore How email works?
Hence Challenges faced in sending bulk emails
Also How to over come these challenges?
Another Types of email marketing- Opt-in & bulk emailing
Most of all Creating a broadcast email.
Also What are auto responders?
Most of all Setting up auto responders
Also How to do bulk emailing?
Most of all Understanding lead generation for business
Also Why lead generation is important?
First of all Understanding landing pages
Therefore Understanding thank-you page
Hence Landing page vs website
Another Types of landing pages
Fianlly Reviewing landing pages created by trainees
Also What is A/B testing?
therefore How to do A/B testing
First of all Google AdWords Overview
Also Understanding inorganic search results
Therefore Introduction to Google AdWords & PPC advertising
Another Overview of Microsoft Adcenter (Bing & Yahoo)
First of all Setting up Google AdWords account
therefore Understanding Adwords account structure
Also Understanding AdWords algorithm (adrank) in detail with examples
In addition What is quality score
Also Why quality score is important
Most of all What is CTR?
Also Why CTR is important?
So Understanding different types of bid
Strategy
Also What are flexible bidding strategies?
Another Understanding flexible bidding strategy Pros & Cons of different strategies
Furthermore Understanding ad-extensions
Another Types of ad-extensions
Also Adding ad-extensions in our campaign
First of all Introduction to Google Analytics.
Therefore How Google Analytics works?
also Understanding cookie tracking.
Most of all How to set up analytics account
Therefore How to add analytics code in website
Almost Understanding goals and conversions
Another Difference between exit rate & bounce rate
Also Measuring performance of marketing campaigns via Google Analytics
Also What is link tagging
Therefore How to set up link tagging
Another Understanding filters & segments
First of all What is Social Media?
therefore Understanding the existing Social Media paradigms & psychology
Also How social media marketing is different than others
Another Forms of Internet marketing(Facebook marketing)
Furthermost Understanding Facebook marketing Practical session 1
Another Important apps to do fan page marketing Facebook advertising
Another Types of Facebook advertising
Also Advanced Facebook advertising using tools like Qwaya
Most of all Linkedin Marketing
What is LinkedIn? Understanding LinkedIn
Most of all Company profile vs Individual profiles Understanding Linkedin groups
Furthermost How to do marketing on LinkedIn groups
Also Linkedin advertising & it’s best practices
Another Increasing ROI from LinkedIn ads Linkedin publishing
Company pages Adv on LinkedIn Display vs text
Most of all Twitter Marketing
Also Understanding Twitter
Most of all Tools for Twitter Marketing
Another Twitter Advertising
Also Twitter Cards
Most of all Video Marketing
therefore Understanding Video Campaign
Most of all Creating 1st Video Campaign
Another Importance of video marketing
Another Benefits of video marketing
Also Uploading videos on video marketing websites
Another Using YouTube for business
Furthermost Developing YouTube video marketing Strategy
First of all What is SEO?
Therefore Introduction to SERP
Also What are search engines?
How search engines work
Another Major functions of a search engine
Most of all What are keywords?
Another Different types of keywords
Most of all Google keyword planner tool
Also Keywords research process
Most of all Understanding keywords mix
Google Operator : So that you can find anything on the web
On page optimization
What are primary keywords, secondary keywords and tertiary keywords?
Keywords optimization
Content optimization & planning
Off Page optimization
What is Domain Authority?
How to increase Domain Authority
What are back links?
Types of back links
Local SEO
Google places optimization
Classified submissions Using H card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business What is link juice?
What is Online Advertising?
Types of Online Advertising
Display Advertising
Banner ads Rich Media ads
Pop ups and Pop under ads
Contextual advertising
What are Payment Modules?
Companies that provide online advertising solution
Tracking & Measuring ROI of online adv.
Creating Banner Ads Using Tools
What is ecommerce?
Top ecommerce websites around the world & it’s scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile Marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Uploading mobile app in Android and iOS
What is Content Marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Debate- Doesn’t great content just spread by itself
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com
Trainers shares his secrets of affiliate marketing
Story telling- trainer shows his live example of how he is making money these days as an affiliate
What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface P
lacing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through which you will make money with adsense

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