Digital Marketing Course
therefore What is Digital Marketing?
Also Understanding Marketing Process
Hence Why Digital Marketing Wins Over Traditional Marketing ?
Most of all Understanding Digital Marketing Process
Also Increasing Visibility
Therefore What is visibility?
Also Types of visibility
Hence Examples of visibility
Most of all Bringing Targeted Traﬃc
Finally Converting Traﬃc into Leads
Finally Performance Evaluation
Therefore Difference between Internet & web
Also Understanding websites
In addition What is web server & web hosting
Also Different types of web servers
And Different types of websites
In addition Planning & Conceptualising a Website
Most of all Booking a domain name & web hosting
Because Adding domain name to web Server
And Adding webpages & content
Also Adding Plugins
Therefore How email works?
Hence Challenges faced in sending bulk emails
Also How to over come these challenges?
Another Types of email marketing- Opt-in & bulk emailing
Most of all Creating a broadcast email.
Also What are auto responders?
Most of all Setting up auto responders
Also How to do bulk emailing?
Also Why lead generation is important?
First of all Understanding landing pages
Therefore Understanding thank-you page
Hence Landing page vs website
Another Types of landing pages
Fianlly Reviewing landing pages created by trainees
Also What is A/B testing?
therefore How to do A/B testing
Also Understanding inorganic search results
Therefore Introduction to Google AdWords & PPC advertising
Another Overview of Microsoft Adcenter (Bing & Yahoo)
First of all Setting up Google AdWords account
therefore Understanding Adwords account structure
Also Understanding AdWords algorithm (adrank) in detail with examples
In addition What is quality score
Also Why quality score is important
Most of all What is CTR?
Also Why CTR is important?
So Understanding different types of bid
Also What are ﬂexible bidding strategies?
Another Understanding ﬂexible bidding strategy Pros & Cons of different strategies
Furthermore Understanding ad-extensions
Another Types of ad-extensions
Also Adding ad-extensions in our campaign
Therefore How Google Analytics works?
also Understanding cookie tracking.
Most of all How to set up analytics account
Therefore How to add analytics code in website
Almost Understanding goals and conversions
Another Difference between exit rate & bounce rate
Also Measuring performance of marketing campaigns via Google Analytics
Also What is link tagging
Therefore How to set up link tagging
Another Understanding ﬁlters & segments
therefore Understanding the existing Social Media paradigms & psychology
Also How social media marketing is different than others
Another Forms of Internet marketing(Facebook marketing)
Furthermost Understanding Facebook marketing Practical session 1
Another Important apps to do fan page marketing Facebook advertising
Another Types of Facebook advertising
Also Advanced Facebook advertising using tools like Qwaya
Most of all Linkedin Marketing
What is LinkedIn? Understanding LinkedIn
Most of all Company proﬁle vs Individual proﬁles Understanding Linkedin groups
Furthermost How to do marketing on LinkedIn groups
Also Linkedin advertising & it’s best practices
Another Increasing ROI from LinkedIn ads Linkedin publishing
Company pages Adv on LinkedIn Display vs text
Most of all Twitter Marketing
Also Understanding Twitter
Most of all Tools for Twitter Marketing
Another Twitter Advertising
Also Twitter Cards
Most of all Video Marketing
therefore Understanding Video Campaign
Most of all Creating 1st Video Campaign
Another Importance of video marketing
Another Beneﬁts of video marketing
Also Uploading videos on video marketing websites
Another Using YouTube for business
Furthermost Developing YouTube video marketing Strategy
Therefore Introduction to SERP
Also What are search engines?
How search engines work
Another Major functions of a search engine
Most of all What are keywords?
Another Different types of keywords
Most of all Google keyword planner tool
Also Keywords research process
Most of all Understanding keywords mix
Google Operator : So that you can ﬁnd anything on the web
On page optimization
What are primary keywords, secondary keywords and tertiary keywords?
Content optimization & planning
Off Page optimization
What is Domain Authority?
How to increase Domain Authority
What are back links?
Types of back links
Google places optimization
Classiﬁed submissions Using H card
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business What is link juice?
Types of Online Advertising
Banner ads Rich Media ads
Pop ups and Pop under ads
What are Payment Modules?
Companies that provide online advertising solution
Tracking & Measuring ROI of online adv.
Creating Banner Ads Using Tools
Top ecommerce websites around the world & it’s scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Aﬃliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile Marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Uploading mobile app in Android and iOS
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Debate- Doesn’t great content just spread by itself
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
3 A’s of aﬃliate marketing
How people make millions of dollar in aﬃliate marketing?
Aﬃliate marketing history
Changes in aﬃliate marketing industry over the year
Aﬃliate marketing scenario in India
How to be a super aﬃliate?
Different ways to do aﬃliate marketing
Aﬃliate marketing secrets
How your trainer makes money in aﬃliate marketing?
Live examples of how people are making money as an aﬃliate
Getting your started as an aﬃliate
Getting you approved as an aﬃliate from India’s top aﬃliate agencies
Some of the top aﬃliate network in the world
How to get approved as an aﬃliate by world’s top aﬃliate company-commission junction www.cj.com
Trainers shares his secrets of aﬃliate marketing
Story telling- trainer shows his live example of how he is making money these days as an aﬃliate
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface P
lacing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through which you will make money with adsense